Should you work for 'exposure'? We all know the saying - exposure doesn't pay the bills... But what if it could? What if you knew how to sift the great exposure from the chaff. What if you could leverage exposure projects that would pay you back 10 times over in 'advertising dollars'?

In this video I chat (via skype) with PR guru, Adam Cubito, about bad exposure, good exposure and great exposure.

 

CLICK PLAY IN THE HEADER TO WATCH THE FULL INTERVIEW

 

To watch the individual demo . . .

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Karen Alsop

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